http://www.keyankenney.com Keyan Kenney Art Director Tue, 08 Nov 2011 16:11:13 +0000 http://www.keyankenney.com en http://www.keyankenney.com/Mountain-Dew-Tobuscus http://www.keyankenney.com/following/keyankenney.com/Mountain-Dew-Tobuscus Tue, 08 Nov 2011 16:11:13 +0000 Keyan Kenney Art Director 1536261 Social media is a powerful tool. Proper use can lead to great success, but failing to understand it can break your brand. Toby Turner (http://www.youtube.com/tobuscus) put the ball in MTN Dew's court when he noticed their products could align with a bit that was part of his youtube personality. Fans of Toby flooded the MTN Dew Facebook page requesting at his order that Dew change the names of three of their flavors. The dilemma was: ignore the fans and face scorn from a very large number of people, or incur huge cost to answer a limited (though very large) number of people. The solution? WE DID IT! Dew noted the fans desire, and changed their Facebook profile picture to reflect this catchphrase, while we created new printable labels for fans of Dew and Tobuscus to print cutout and tape onto their bottles. Now they can enjoy their favorite intro while watching their favorite intro. With some quick thinking and action we not only avoided angering fans we have new even harder core Dew fans that know "it's different on the mountain." MTN Dew is truly the soda of the people. <img src="http://payload.cargocollective.com/1/1/37832/1536261/Picture 22_640.png" border="0" width="640" height="626" width_o="1107" height_o="1083" src_o="http://payload.cargocollective.com/1/1/37832/1536261/Picture 22_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/37832/1536261/Bottles_640.jpg" border="0" width="640" height="478" width_o="2048" height_o="1529" src_o="http://payload.cargocollective.com/1/1/37832/1536261/Bottles_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/37832/1536261/DARKNESS_MDPB_20oz_FOP_640.jpg" border="0" width="640" height="494" width_o="2048" height_o="1582" src_o="http://payload.cargocollective.com/1/1/37832/1536261/DARKNESS_MDPB_20oz_FOP_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/37832/1536261/FB Posts.jpg" border="0" width="640" height="640" width_o="640" height_o="640" src_o="http://payload.cargocollective.com/1/1/37832/1536261/FB Posts_o.jpg" align="left" /> http://www.keyankenney.com/Mountain-Dew-Back-By-Popular-DEWmand http://www.keyankenney.com/following/keyankenney.com/Mountain-Dew-Back-By-Popular-DEWmand Wed, 15 Jun 2011 14:43:34 +0000 Keyan Kenney Art Director 1326405 By popular DEWmand, MTN DEW brought back Pitch Black and Supernova, to bring you all of The Flavors You Dewmand! A summer long celebration of the flavors and the fans, fans uploaded. etc etc etc. <img src="http://payload.cargocollective.com/1/1/37832/1326405/DEWmand(folio)_0000_Overview_640.jpg" border="0" width="640" height="756" width_o="952" height_o="1126" src_o="http://payload.cargocollective.com/1/1/37832/1326405/DEWmand(folio)_0000_Overview_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/37832/1326405/DEWmand(folio)_0001_Allstars_640.jpg" border="0" width="640" height="756" width_o="952" height_o="1126" src_o="http://payload.cargocollective.com/1/1/37832/1326405/DEWmand(folio)_0001_Allstars_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/37832/1326405/DEWmand(folio)_0002_Gallery_640.jpg" border="0" width="640" height="756" width_o="952" height_o="1126" src_o="http://payload.cargocollective.com/1/1/37832/1326405/DEWmand(folio)_0002_Gallery_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/37832/1326405/DEWmand(folio)_0003_Gallery 2_640.jpg" border="0" width="640" height="756" width_o="952" height_o="1126" src_o="http://payload.cargocollective.com/1/1/37832/1326405/DEWmand(folio)_0003_Gallery 2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/37832/1326405/DEWmand(folio)_0007_Ad-Unit_640.jpg" border="0" width="640" height="756" width_o="952" height_o="1126" src_o="http://payload.cargocollective.com/1/1/37832/1326405/DEWmand(folio)_0007_Ad-Unit_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/37832/1326405/DEWmand(folio)_0007_Ad-Age_640.png" border="0" width="640" height="691" width_o="1002" height_o="1083" src_o="http://payload.cargocollective.com/1/1/37832/1326405/DEWmand(folio)_0007_Ad-Age_o.png" align="left" /> http://www.keyankenney.com/Mountain-Dew-DEWTracker http://www.keyankenney.com/following/keyankenney.com/Mountain-Dew-DEWTracker Fri, 18 Mar 2011 19:23:42 +0000 Keyan Kenney Art Director 1188673 By popular DEWmand, MTN DEW brought back Pitch Black and Supernova, but only for a limited time. In order to help fans hunt down their favorite flavor, we created the first Social Product Locator powered by geo-cached social media. Fans are able to tag locations with the particular flavors and then share them with the masses. <img src="http://payload.cargocollective.com/1/1/37832/1188673/Adunit_640.jpg" border="0" width="640" height="629" width_o="1058" height_o="1041" src_o="http://payload.cargocollective.com/1/1/37832/1188673/Adunit_o.jpg" align="left" /> http://www.keyankenney.com/821574 http://www.keyankenney.com/following/keyankenney.com/821574 Wed, 01 Dec 2010 03:09:50 +0000 Keyan Kenney Art Director 821574 <img src="http://payload.cargocollective.com/1/1/37832/821574/kkkad_o_o.jpg" border="0" width="640" height="345" width_o="640" height_o="345" src_o="http://payload.cargocollective.com/1/1/37832/821574/kkkad_o_o_o.jpg" align="left" /> http://www.keyankenney.com/Mountain-Dew-Honor-The-Code http://www.keyankenney.com/following/keyankenney.com/Mountain-Dew-Honor-The-Code Tue, 30 Nov 2010 03:09:18 +0000 Keyan Kenney Art Director 761901 an integrated digital campaign Under The Cap. A common promotional program used to drive purchase and engagement with the brand. A tired program that has been executed ad nauseam. How can we take a mechanic that works, and make it work great? By making it more relevant to today’s consumer. Halo and MTN Dew team up to bring you a fun immersive experience, that brings the futuristic Halo universe to present day Earth. <img src="http://payload.cargocollective.com/1/1/37832/761901/mdhtc1_640.jpg" border="0" width="640" height="360" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/1/37832/761901/mdhtc1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/37832/761901/mdhtc2_640.jpg" border="0" width="640" height="360" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/1/37832/761901/mdhtc2_o.jpg" align="left" /> http://www.keyankenney.com/Virgil-s-Rootbeer-The-Simple-Answer http://www.keyankenney.com/following/keyankenney.com/Virgil-s-Rootbeer-The-Simple-Answer Sat, 13 Nov 2010 16:05:19 +0000 Keyan Kenney Art Director 761909 a cross-media campaign Virgil's Rootbeer is the simple answer to all of life's incredibly complicated questions. <img src="http://payload.cargocollective.com/1/1/37832/761909/virgils.jpeg" border="0" width="593" height="768" width_o="593" height_o="768" src_o="http://payload.cargocollective.com/1/1/37832/761909/virgils_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/1/37832/761909/virgils2.jpeg" border="0" width="593" height="768" width_o="593" height_o="768" src_o="http://payload.cargocollective.com/1/1/37832/761909/virgils2_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/1/37832/761909/virgils3.jpeg" border="0" width="640" height="399" width_o="1024" height_o="640" src_o="http://payload.cargocollective.com/1/1/37832/761909/virgils3_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/1/37832/761909/virgils4.png" border="0" width="640" height="629" width_o="1024" height_o="1008" src_o="http://payload.cargocollective.com/1/1/37832/761909/virgils4_o.png" align="left" /> http://www.keyankenney.com/Crest-White-Strips-Whiten-While-You http://www.keyankenney.com/following/keyankenney.com/Crest-White-Strips-Whiten-While-You Sat, 13 Nov 2010 16:05:17 +0000 Keyan Kenney Art Director 761916 a magazine print campaign A print ad campaign highlighting the main benefit of the new seal technology of Crest White Strips: Advanced Seal in an exaggerated but relatable way, through caricatures of people's habits. Photographer Nathan Schroder | Stylist Ann Alford | Hair & Makeup Rey Medrano <img src="http://payload.cargocollective.com/1/1/37832/761916/cws1.jpg" border="0" width="593" height="768" width_o="593" height_o="768" src_o="http://payload.cargocollective.com/1/1/37832/761916/cws1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/37832/761916/cws6.jpg" border="0" width="593" height="265" width_o="593" height_o="265" src_o="http://payload.cargocollective.com/1/1/37832/761916/cws6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/37832/761916/cws2.jpg" border="0" width="593" height="768" width_o="593" height_o="768" src_o="http://payload.cargocollective.com/1/1/37832/761916/cws2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/37832/761916/cws3.jpg" border="0" width="593" height="768" width_o="593" height_o="768" src_o="http://payload.cargocollective.com/1/1/37832/761916/cws3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/37832/761916/cws4.jpg" border="0" width="593" height="768" width_o="593" height_o="768" src_o="http://payload.cargocollective.com/1/1/37832/761916/cws4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/37832/761916/cws5.jpg" border="0" width="593" height="768" width_o="593" height_o="768" src_o="http://payload.cargocollective.com/1/1/37832/761916/cws5_o.jpg" align="left" /> http://www.keyankenney.com/Nokia-Booklet-3G-Teaser-Window http://www.keyankenney.com/following/keyankenney.com/Nokia-Booklet-3G-Teaser-Window Sat, 13 Nov 2010 16:05:15 +0000 Keyan Kenney Art Director 761904 an environmental design: Teaser windows for the coming of the new Nokia Booklet 3G netbook. Windows in both the Chicago and New York flagship stores were taken over to tease the unveiling of their new net-book. <img src="http://payload.cargocollective.com/1/1/37832/761904/nokia1.jpg" border="0" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/37832/761904/nokia1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/37832/761904/nokia2.jpg" border="0" width="640" height="853" width_o="2048" height_o="2730" src_o="http://payload.cargocollective.com/1/1/37832/761904/nokia2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/37832/761904/nokia3.jpg" border="0" width="640" height="853" width_o="2048" height_o="2730" src_o="http://payload.cargocollective.com/1/1/37832/761904/nokia3_o.jpg" align="left" /> http://www.keyankenney.com/AMP-Energy-Morning-Wouldn-t http://www.keyankenney.com/following/keyankenney.com/AMP-Energy-Morning-Wouldn-t Sat, 13 Nov 2010 16:05:12 +0000 Keyan Kenney Art Director 761914 a mobile app Part alarm clock, part savior, this app gives you everything you need to get going when other things make it impossible. Set the app to the time you need to wake up. That's it. When the alarm goes off and you're "not quite ready" simply access a few perfectly timed images, video clips and simple mini games for your solution. <img src="http://payload.cargocollective.com/1/1/37832/761914/ampmw1.gif" border="0" width="590" height="332" width_o="590" height_o="332" src_o="http://payload.cargocollective.com/1/1/37832/761914/ampmw1_o.gif" align="left" /> http://www.keyankenney.com/AMP-Energy-Wake-The-Chump http://www.keyankenney.com/following/keyankenney.com/AMP-Energy-Wake-The-Chump Sat, 13 Nov 2010 16:05:11 +0000 Keyan Kenney Art Director 761897 an online media campaign Online media campaign designed to increase awareness of Amp Energy Juice, and to encourage brand interaction in a fun way. Amp Energy Juice: Wake The Chump from Keyan Kenney on Vimeo.