Mtn Dew
a viral interactive campaign
CO-Art Director Sean Leonard | Copywriter Dave Fox
Objective:Harness the power of viral video and unbranded media to spread the feeling and attitude of Mountain Dew
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Mtn Dew
a digital interactive campaign
CO-Art Director Sean Leonard
Objective:Come up with an idea that gets mtn dew drinkers interacting with the brand in a collaborative, customizable and entertaining way
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<< Click here to advance this campaign.
Rollover each image to enlarge.
The Dew Stream
Dew becomes a curator for live streaming videos from all different genres that users contribute to the selection process through a collaborative voting system. Users determine what videos are played next and the order of upcoming content.
Dew drinkers are already using streaming audio, movies clips and similar content all over the net. Mountain Dew houses and curates it.
