ProFarm™

When ProFarm came to us looking for a campaign to launch their new RinoTec™ Technology crop protection product line we knew two things: One, we need to stand out from the Ag marketing noise of the proud farmer at golden hour in rolling fields. And two we need to find a succinct way to describe a complex and novel product. RinoTec Technology is a microbe-based, multi-mechanism crop protection platform that works at a microscopic scale and slots into existing programs without blowing anything up. One small change that makes everything you're already doing fight harder, for longer. Working alongside writer Dru Jacobs, we developed the concept and campaign that won the business: The Next Little Thing. Under RinoTec Technology sits three distinct product brands, Neovo, Arino, and Bronte, each built for specific geographies and crops, with a full go-to-market campaign spanning native content to trade show that's rolling out through late 2026 and into 2027.